A series of short films tell the stories of extraordinary people who put the butterflies in charge, for better or worse. For some, it was one pivotal moment that has affected their whole life, for others it’s about listening to their instincts on daily basis in order to earn a living.

The biggest decisions in life should be made instinctively. The ones where you defy convention and logic to pursue what you know to be right, without really knowing why. After all, you don’t pick a partner based on their exam results.

Go with your gut.

Client: MINI/BMW Austria
Production Company: VICE Alps
Director of Photography: Matthias Pötsch
Editor: Alexander Milusic

Concept: Christoph Kuschnig, Raphael Schön